South Korea's cultural soft power has long established a global presence. From film and music to brands and tourism, its influence has seamlessly integrated into the fabric of our daily lives, with the art industry serving as a vital slice of this cultural landscape.

Participating in Art Shopping at the Louvre during this peak week and being there in person is a strategic milestone. Paris Art Week, from October 23 to 25, anchored by Art Basel Paris, brings together elite collectors, curators, and gallerists, transforming the city into the epicentre of international art trends and market decisions.